- You (startup or VC) may have passion, but journalists really want your FACTS (sans passion). And I’ve got a hundred bucks that says you can’t contain your passion (which they will read as hubris) and deliver the facts in a way that gets you a story like I can as a “third party.”
- Most likely, your writing and communications skills anywhere in your company aren’t like mine. I’ve seen engineers write and it’s usually written proof WHY they became engineers. nike air max 90 femme 2017 It’s not just about words, it’s about tone, about context and being interesting. It’s not just a skill, it’s a talent.
- You probably don’t have dedicated time in your schedule to read the media closely, identify which reporters follow which types of stories, create a custom pitch including relevant news trends and data (which you’ll have dig to find) and package it up nicely in a 2-3 SENTENCE-long pitch that captures media attention and garners interest. FYI — your version of that pitch will probably be deleted in less than 2 seconds…right after they read your subject line.
In short, real PR pros make it look easy, but baby, there are a lot of layers to getting these fantabulous results and unless you’re trained to do it, you will probably fail no matter what “Mr. Passion,” John Greathouse says. You may want to hire someone in-house to do it or you may want to outsource, but don’t make that important business decision based on a silly VCs blog post. Make it in a more civilized manner — over high tea at the Abbey. 🙂 Bottom line: I help startups get real and take their story to the media in an interesting way that generates solid PR results. Hit me up here on find me on Twitter @RobertsonComm for more info.