Beware The Bottom Feeders

At some point in your life, you learned the lesson that if it sounds too good to be true, it is.

Maybe you got scammed and some company took your money. Maybe you got suckered in and she broke your heart. Maybe some advertisement promised something some vendor knew it couldn’t deliver.

Seth Godin wrote a book some years ago called “All Marketers Are Liars” and it didn’t sell well, so he renamed it “All Marketers Tell Stories” and boom — instant hit. I don’t think the marketing profession likes to face the reality that sometimes it leaves things out (lie of omission) or exaggerates product or service benefits (just a lie). But there is one group of marketers you can always count on to not care and double down on these ethical violations.

Bottom Feeders.

These are people who say they offer marketing services or sometimes marketing/technology services but haven’t actually studied marketing and usually have never been paid to do it. They leave in their wake, a whole lot of disgruntled customers, broken relationships and just annoyed people. But they don’t actually care because to bottom feeders, marketing is a numbers game. Let me give you an example from LinkedIn just this week —

🧵 Here’s how I built a $460K+ operation in 11 months with ZERO employees:

PLOT TWIST: I started from absolute zero.

3 years ago → Complete beginner with no business experience
2 years ago → Learning everything the hard way, making every mistake
1 year ago → Discovered AI could scale what I couldn’t do manually
Today → Running 30 AI agents that handle everything

The controversial part?

→ Bobby (my business strategist) works 24/7 for $0.67/day
→ Celia (my cold email expert) has a 59% open rate
→ Sebo (my SEO specialist) ranked me #1 for 47 keywords
→ Sienna (my sales closer) converts at 52%
→ Barbara (my content writer) produced 3.9M views last quarter

While my competitors hire $80K employees…
I’m scaling with $20/month in AI costs.

BUT HERE’S THE KICKER:

Everyone said I was crazy.
“AI will never replace human creativity”
“Clients want the human touch”
“This is just a one-time thing”

Meanwhile, I just closed my biggest month ever.

This post was likely written with AI and this “entrepreneur” likely has no business, has closed nothing, has nothing. It’s BS. Every word of it.

The problem comes when some good entrepreneurs actually listen to “people” (profile was likely fake too) like this and BELIEVE this is possible. And the worst part is, actual companies will try this and fail and could end up going out of business because of bad advice.

The bottom feeders are chock full of bad advice. The truth is, with the ever-rising amount of AI slop in the world today it’s getting harder to reach audiences just because of so much noise in the channel. So it takes a lot more thinking, working, researching and executing to keep up. Does that sound like something AI is going to do for you? If you said yes, I do have some ocean-front property in Arizona to sell you. 🙂

Business strategy comes from experience and honestly from failing, something software has never experienced
Email marketing wins when we have a great story and we can show how our product or service solves the customer’s problem for them
SEO is about having the best content — and software doesn’t create that. It creates more AI slop.
Salespeople build personal relationships with clients and cannot be replaced by emotionless software
Content is key and software sucks at creating it. You need a real person using empathy and asking — are we on message here or are we putting out more slop?

Bottom feeders are always there with a “it sounds too good to be true” post or message. And folks, if it SOUNDS too good to be true, it is.