During my lifetime, I’ve witnessed the journalism profession falter—And that’s as nice as I can put it. In the late 1980s and early 90s, I attended the University of Missouri School of Journalism — the first and (as they’ll tell you) the best J-school on the planet. So if there is a ground zero to […]
Public relations, PR, thought leader: Pathways to Influence Everybody wants it, but few are willing to do what it takes. In public relations, PR, thought leader status is highly desired. Yet the work required remains consistent across industries. This can be said of the Lombardi Trophy in the NFL. Additionally, the same applies to the […]
Growing up and going to school in Missouri, known by many on both coasts as a “fly over” state, I got to experience a very unique type of exhilaration. You see, every winter, the white wet stuff would fall from the sky and the kids ALL knew what that meant — SNOW DAY! Now, there […]
So…what’s YOUR story? No matter where you are or what you do, this is a question that you must answer. But so many people answer it incorrectly. Well, HOW could MY own story be wrong, you might ask? Not wrong, per se, but certainly not optimal to be received by the brain of the person […]
Phoenix, AZ (PinionNewswire) — Marketing doesn’t have to be complicated, expensive, or exhausting. But it also shouldn’t be quick and easy, like how you clean a toilet bowl. In his bold new book, LAIZY A$$ MARKETING, author and PR strategist Scott Robertson introduces a refreshingly simple framework designed to help entrepreneurs, founders, and brands achieve […]
Ahhhh journalism. I’ve literally devoted my entire professional life to it. I graduated from the first (and still greatest) journalism school on Earth, Mizzou. The same school that has given us ESPN anchor John Anderson, Entertainment Tonight host Nischelle Turner, and pioneering New York Times editor Gerald Boyd. Other notable alumni include CNN Digital’s Meredith […]