I started this post a while back calling it “I really hate what marketing has become…” And I planned to talk about a lot of terrible things marketers are doing without even really thinking about it. But then I attended a very uplifting StoryBrand Marketing Summit and I can now see two paths forward. First […]
As I sit here writing this, I gave serious thought to just stopping my newsletter altogether. Between the massive GLUT of AI-produced “content” and the proliferation of luke-warm blasé’ newsletters everywhere you look, you start to wonder if the tactic itself might be compromised. So let’s take a real look at that, shall we? According […]
I just got really awesome news from @Alignable. Thanks to everyone who voted, I’m now Buckeye’s 2025 Local Business Person of the Year! I really appreciate all of your support & check out this cool badge, too! #alignable #smallbusinessstrong
There is an alarming trend in marketing today that I’m starting to see everywhere I look. It’s a continuation of marketing’s journey to become “quick” and “easy” and right now, AI is leading the charge the bottom of the barrel, or more accurately, the bowl. I often have said “quick and easy is the DEFINITELY […]
Scott Robertson, president and founder of the marketing firm RobertsonComm, noted that one key factor in effective marketing, both offline and online, is often overlooked. “The most important aspect of marketing online or offline [is] the message,” Robertson emphasized. “You cannot assume the message is good. I’ve found that nine out of 10 times, it’s […]
I was recently interviewed by Authority Magazine on this topic. Enjoy! https://medium.com/authority-magazine/scott-robertson-on-how-to-build-your-brand-as-an-executive-and-why-it-matters-edabb45b6f89