I’m not crazy about the term “marketing funnel.” I think this term is wildly misused and misunderstood by the vast majority of business owners—and some marketers who are out there selling it. But, as a business owner myself, I understand the importance of building a complete system to get the job done. Some people say, “Scott you start […]
Remember in the cute Disney movie WALL-E when all of the people got fat and mushy (and dumb) because they never actually did anything? Well, we aren’t there yet, but you can certainly see it from here. This week I received communications from AI software companies who claimed to: Well, get your hover chair […]
Big thanks to Dina Costandina Aletra for interviewing me about “5 Things You Should Do to Become a Thought Leader” Such an interesting and very misunderstood topic so I tried to add what I could. Enjoy! https://medium.com/authority-magazine/scott-robertson-5-things-you-should-do-to-become-a-thought-leader-in-your-industry-f317e130ac42
Well, here we are in Q2 of 2024 and Generative AI continues its impressive technology takeover and promises business owners a lot. Automate your manual processes, Analyze your data in new ways and see new patterns emerge and my favorite — automate your sales & marketing. Did you know Gen AI can: But here’s […]
In the popular Amazon show “Fallout,” the story opens on a big problem — INVADERS! That’s why we’re drawn in. The PROBLEM opens the STORY and gets people to pay attention to your brand. Yet, in most marketing I see, there is no PROBLEM and everything is just sunny and spectacular. BIG MISTAKE—because the minute […]
