There is an alarming trend in marketing today that I’m starting to see everywhere I look. It’s a continuation of marketing’s journey to become “quick” and “easy” and right now, AI is leading the charge the bottom of the barrel, or more accurately, the bowl. I often have said “quick and easy is the DEFINITELY […]
Scott Robertson, president and founder of the marketing firm RobertsonComm, noted that one key factor in effective marketing, both offline and online, is often overlooked. “The most important aspect of marketing online or offline [is] the message,” Robertson emphasized. “You cannot assume the message is good. I’ve found that nine out of 10 times, it’s […]
I was recently interviewed by Authority Magazine on this topic. Enjoy! https://medium.com/authority-magazine/scott-robertson-on-how-to-build-your-brand-as-an-executive-and-why-it-matters-edabb45b6f89
It’s the must-have item for the holidays in 2024 – it will save you so much time and energy it’s the… automatic stirring coffee mug? Is this where we are, people? We cannot muster the energy to stir our own coffee? Well we know we cannot muster the energy in business to answer customer questions […]
I’ve said before that I hate the word “content.” It’s just so general, so unexciting, so blah. And I never want MY good work to be thought of as just “content.” And I don’t like how streaming services see my favorite shows like The Last of Us and The Penguin and Cobra Kai as just […]
I have always loved public relations (PR). The very first PR “people” were reporters hired by the Magtag Corporation to write about their products. Today, PR is a big ‘ol $134 billion business in this world. And it’s far more complicated today than when I started. But I still love it even though it’s said […]
