The business world is pretty two-faced about most things. For example, one side of the face is saying “We truly value transparency and authenticity — the newest BS buzzword that most executives couldn’t recognize with a flashlight mining helmet on. The other side is racing to embrace AI automation to replace all human connection from […]
Oh it’s gonna be the heavyweight fight of the century. And all of us have front row seats to watch it. And I’m not talking going to a bar to mooch off of the pay-per-view type of “seats” either. We’re right there. This will hit ALL of us and will be the defining question of […]
I started this post a while back calling it “I really hate what marketing has become…” And I planned to talk about a lot of terrible things marketers are doing without even really thinking about it. But then I attended a very uplifting StoryBrand Marketing Summit and I can now see two paths forward. First […]
As I sit here writing this, I gave serious thought to just stopping my newsletter altogether. Between the massive GLUT of AI-produced “content” and the proliferation of luke-warm blasé’ newsletters everywhere you look, you start to wonder if the tactic itself might be compromised. So let’s take a real look at that, shall we? According […]
I just got really awesome news from @Alignable. Thanks to everyone who voted, I’m now Buckeye’s 2025 Local Business Person of the Year! I really appreciate all of your support & check out this cool badge, too! #alignable #smallbusinessstrong
There is an alarming trend in marketing today that I’m starting to see everywhere I look. It’s a continuation of marketing’s journey to become “quick” and “easy” and right now, AI is leading the charge the bottom of the barrel, or more accurately, the bowl. I often have said “quick and easy is the DEFINITELY […]