I was recently interviewed by Authority Magazine on this topic. Enjoy! https://medium.com/authority-magazine/scott-robertson-on-how-to-build-your-brand-as-an-executive-and-why-it-matters-edabb45b6f89
It’s the must-have item for the holidays in 2024 – it will save you so much time and energy it’s the… automatic stirring coffee mug? Is this where we are, people? We cannot muster the energy to stir our own coffee? Well we know we cannot muster the energy in business to answer customer questions […]
I’ve said before that I hate the word “content.” It’s just so general, so unexciting, so blah. And I never want MY good work to be thought of as just “content.” And I don’t like how streaming services see my favorite shows like The Last of Us and The Penguin and Cobra Kai as just […]
I have always loved public relations (PR). The very first PR “people” were reporters hired by the Magtag Corporation to write about their products. Today, PR is a big ‘ol $134 billion business in this world. And it’s far more complicated today than when I started. But I still love it even though it’s said […]
Thanks to Bold Journey Magazine for this great interview. Enjoy! https://boldjourney.com/meet-scott-robertson
I’m not crazy about the term “marketing funnel.” I think this term is wildly misused and misunderstood by the vast majority of business owners—and some marketers who are out there selling it. But, as a business owner myself, I understand the importance of building a complete system to get the job done. Some people say, “Scott you start […]