In the popular Amazon show “Fallout,” the story opens on a big problem — INVADERS! That’s why we’re drawn in. The PROBLEM opens the STORY and gets people to pay attention to your brand. Yet, in most marketing I see, there is no PROBLEM and everything is just sunny and spectacular. BIG MISTAKE—because the minute […]
“Traditional marketing is dead!” This ad for a new marketing book fascinated me because it appears that information is kinda old news, right? Some of us have been “doing” digital marketing since the 90s—so what exactly is this definition of “traditional” marketing that now is apparently dead? I spend a lot of time thinking about […]
I don’t like TikTok. I don’t use it and haven’t since I saw how insidious it is. And that can come as little surprise given the app comes out of a Chinese company (ByteDance) and as I often say, it’s not like the Chinese Communist Party is sitting around a table every morning going “I […]
There is a LOT of talk in marketing today about tools. And that’s because (YAY!) here we are in this amazing time when the tools to produce exceptional marketing collateral, videos, websites, etc. are readily available and fairly cheap. I’ve noticed that my beloved marketing profession loves to talk bout tools SO much that they […]
Las Vegas – a city built on hype—and bad deeds. So it’s very much the perfect backdrop for the annual Consumer Electronics Show, America’s largest trade show with thousands of marquis brands represented. …And a crazy little thing called AI. AI was EVERYWHERE and built into every—thing you can imagine from care-giving robots to autonomous […]
Let’s face it: Most small businesses get ignored. Even ones with great products or services. It’s unfair, but such is life. We live in a VERY noisy world and only those who communicate CLEARLY will be heard. I want to help— the way I help my clients — by showing them a different way of […]