When you think about it, the art and science of human communications has really gone through some changes. And it’s always been work. The first communicators just labored to even get the point across and maybe the point was important like “don’t go near the water because…crocodiles….” But they figured it out. Comms SHOULD be work for […]
Everyone needs feedback and the occasional “atta boy/girl” every once in a while. As the founder of Chick Fil-A S. Truett Cathy once put it, “If you see a person and they are breathing, they probably could use some encouragement.” Noted. But do we count the “after experience” marketing survey as contact? I mean, […]
Man, I love football and as many of you know, I am a HUGE fan of the Los Angeles Rams who, of course, won the Super Bowl in dramatic fashion last season and became media darlings. One of the coolest things about the team is coach Sean McVay’s now famous “WeNotMe” slogan and mentality. The […]
One billion people (mostly kids) have already been lured in. $11 billion in revenue. Zero moral compass—and completely above every law and court system in every land. It’s TikTok and it’s long past time to get serious about deleting it. From your phone, from your kids’ phones and from all of our lives. TikTok needs […]
I’m a public relations (PR) guy. I’m a big fan of the sport. Now I’ve always been called a “reluctant marketer” or even an “anti-marketer” but PR has been my instrument of choice to build trust for brands throughout my career. But a funny thing has happened to the PR profession, a crisis that even […]
There are SO many problems with marketing today. First of all, it’s out of control. I’ve seen the number of telemarketing calls, spam, website tracking and automated email garbage quadruple in just the past few years. Have I mentioned that Facebook seems convinced that I own a cat? It’s the weirdest thing — I continuously […]