Robertson Communications Adds Biotech Spinal Elements to Client Roster
FOR IMMEDIATE RELEASE
Scott Robertson, APR
RANCHO SANTA MARGARITA, Calif., Aug. 7, 2012 — Robertson Communications, a new full-service digital public relations agency today announced that it has added Spinal Elements to its growing client roster. Robertson Communications will handle corporate and product public relations and branding for the Carlsbad-based biotech company.
“Helping Spinal Elements effectively communicate to spinal surgeons about its innovative new products and technologies is a great challenge that we are happy to accept,” said Scott Robertson, president of Robertson Communications. “We enjoy sharing the stories of world-changing brands like this one.”
Spinal Elements recently introduced its Lucent® Ti-Bond™ line of PEEK interbody implants with a plasma-sprayed titanium porous coating. Ti-Bond titanium porous coating, combined with the outstanding clinical history of the company’s Lucent PEEK interbody implants, creates the ideal environment for bone healing during fusion.
About Spinal Elements
Spinal Elements, headquartered in Carlsbad, CA, is a spine technology company for spinal surgeons who demand innovative, extremely high quality surgical solutions. From the company’s early work which helped make PEEK commonplace throughout the spine industry to our recent advancements in controlled delivery and stand-alone technology, Spinal Elements has built a reputation for being trustworthy, innovative and different. The company is focused on the development and marketing of progressive spinal treatment options and markets a complete portfolio of advanced spinal implant technologies across the globe. For more information, please visit www.spinalelements.com.
About Robertson Communications
Robertson Communications is a new digital public relations agency based in Orange County, Calif., which specializes in helping some of the best music/sound, technology and consumer companies in the world win in the marketplace through superior PR and marketing communications. For more information, visit www.robertsoncomm.com or call 949-766-6789.