Robertson Communications Adds MIDI Manufacturers Association as New Client
FOR IMMEDIATE RELEASE
Media Contact: Scott Robertson, APR
New Agency Picked to Design Marketing/Communications Campaign Celebrating the 30th Anniversary of MIDI Technology
RANCHO SANTA MARGARITA, Calif., May 14, 2012 — Robertson Communications, a new full-service digital public relations agency, today announced that it has been selected by the MIDI Manufacturers Association to produce a comprehensive communications campaign to celebrate the upcoming 30th anniversary of the invention of MIDI technology, which will take place in 2013.
“We are honored to have been chosen by the MMA to undertake this exciting project extolling the many virtues of MIDI technology,” said Scott Robertson, president, Robertson Communications. “When you think about it, MIDI really enabled the entire digital music creation market and still serves so many companies in the consumer electronics, musical instruments, software, sound recording and mobile communications industries today.”
The MMA has been the caretaker of MIDI for almost 30 years, overseeing the changes to the MIDI specificiation that provide for interoperability of MIDI devices and maintain MIDI as the most relevant standard in the music industry. The MMA also engages in marketing efforts that improve awareness of MIDI and its many benefits for music makers. The group licenses GM, SMF and MIDI logos for use by compliant manufacturers. For more information about the MMA, please visit www.midi.org
About Robertson Communications
Robertson Communications is a new digital public relations agency based in Orange County, Calif., which specializes in helping some of the best music/sound, technology and consumer companies in the world win in the marketplace through superior communications. For more information, visit www.robertsoncomm.com or call 949-766-6789.