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The moment you went into business, you created a brand. This brand has been defined by everything your company has done and said as well as every customer interaction that’s taken place since that time.
Our first rule of branding is that EVERYTHING counts. From the outgoing phone message to that super creative and “not-at-all-offensive” post on that social network, everything you do creates your brand on a daily basis. No pressure, right?
So how can you intentionally focus all of your communications to really deliver for your brand and your business? How can you bring everything you’re doing together to serve your customers better and grow your company?
That’s where we come in.
RobertsonComm is a 21st century Strategic Branding, Public Relations and Marketing firm based in Orange County, California that is focused on providing high-quality service and solid return on your PR and marketing/communications investment. We will do everything we can to meet your expectations and help your brand win in this highly competitive marketplace.
With a variety of offerings to choose from, we’re sure you’ll be happy working with us. Look around our website, especially the blog posts which express a rather unique point of view, and if you have any comments or questions, please feel free to contact us.
We hope to see you again! Check back later for new updates to our website. There’s much more to come!
It’s been a week since the horrific terrorist attacks in Paris and all the talk in comms circles has been, “what is the proper response when things like this happen?” So I wanted to offer a few words about it. It’s also Thanksgiving next week and I think we can find an appropriate metaphor right […]
As I was thumbing through a digital trends report the other day, I saw a giant pull quote that was interesting. It said, the single most exciting opportunity for marketers pretty much worldwide is going to be content marketing. So if you’re happily swimming in the content marketing pool right now, what they actually just […]
My band, Five South, (yes, Orange County’s Most Wildly Immature Over-40 Cover Band) just learned to play the popular song (with the kids) I Can’t Feel My Face. by The Wknd. We joked, “I don’t know about feeling my face, but I sure as hell can’t remember anything anymore,” You know, old rock guy humor. […]
Public relations is just like riding a bike. Except, the bike is on fire. And you’re on fire. And the client is also on fire and you’re actually standing in one of Dante’s 9 Circles of Hell. …But it’s good work when you find it. Recently, I was asked — “Why in the world, would […]
I recently had a lunch meeting with a gentleman who runs a private security and investigation business. His personnel, well, they mostly wear black and carry large guns. So, not surprisingly, we talked quite a bit about guns. And of course, the subject of “gun control” was so much in our face that the monitor […]
I’m in a band. Actually, I’ve played in one band or another consistently since high school (yes, there are many stories and tons of bad 1980’s photos). In my experience I’ve noticed that bands are (by necessity) surprisingly good guerrilla marketers. There’s something pure about winning fans in a skeptical crowd by just being that […]