Busting the Mythology of AI Creation

Gen AI tools just keep getting smarter, faster and really just better. But did you know that only 16 percent of Americans have used them? That is NOT a huge number and far from complete world domination—or even decent market penetration. I do keep seeing one word coming up more concerning AI and honestly, it concerns me.

The word is “create” or “creation.” Obviously we know what these words mean, but we are pretty quick to assign this capability to some software that was itself “created” by humans. I want to make sure you understand that AI software does not “create” anything. It basically plagiarizes someone else’s work incredibly fast, almost instantly. Yay —instant plagiarism, our society is just moving right along, right?  

Creation is God-level stuff. God created everything, the heavens, the Earth, the animals, us — and even all of those really bad shows on TV these days forcing everyone to watch Seinfeld, Big Bang Theory and Friends reruns.

God did all of that and He did something else — He imbued a bit of His own creation powers to his greatest creation—us. Humans CAN create a lot of things and we have. Humans can just sit back, imagine something into existence and build a business around it. The power of creation is unique to humans. You don’t see lions out there saying “you know, we need a better way to get fed here. It’s like find a gazelle, stalk it, kill it and then we have to eat it raw, what if we….”  You don’t see that. 

Lions run on instinct and (because of God) they just know what to do. But they can’t create anything. And neither can software that was created by humans. It’s good software, useful — great for lazy people who like for technology to do their work for them, but it cannot now nor will it EVER be able to actually create anything. 

Since they trained the AI models on the totality of ALL information available on the web, it’s seen everyone’s work and been trained on it so the software can steal from various parts of a lot of people’s work in a blink which APPEARS to be creation. Hey, AI created a song. It didn’t — it has been trained on song frameworks, lyrics and just slammed a bunch of stuff together at the user’s request. And the user, who doesn’t have access to ALL of the information in the world instantaneously, just thinks AI “created” something. Not true and to think so is actually disrespectful to God aka “The Creator.”

So how DOES it work really? 

Generative AI (Gen AI) software works by using neural networks to identify patterns and structures in massive datasets to create new, original content. Unlike traditional AI, which typically classifies or predicts existing data, Gen AI “learns” from examples—like text, images, or code—to forecast the next logical element in a sequence. This is REALLY important to understand.

It classifies and predicts based on (wait for it) existing data. Meaning there is ZERO originality possible just in how the models have been constructed. Aka NO creation.

And there’s no real way of knowing how much content it plagiarized from other sources, but you know there some IP lawyers out there just foaming at the mouth waiting for AI deconstruction tools and detectors to flag IP violations — and just like speeding, ignorance of your breaking the law does not absolve you from the penalties. Empires will be built on the legal fees and settlements coming from this in future years.  

AI cannot create. AI is unoriginal and in many cases could easily be plagiarizing someone else’s protected creative works. Hey, but it sure did it quickly and easily, right?  In marketing, I would say it’s never been faster or easier to create unoriginal garbage AI slop level content that probably was stolen from some awful marketing work that didn’t deliver any results in the first place. 

Let’s do better. Let’s really use our God-given creation ability (that lions do not possess) and truly make something worth making.