Technology is always cool and always advancing. And for every action in communications there is an equal and opposite reaction in filtering and blocking. Have you noticed that? Let’s take SMS texting. Once the purview of close friends and family, now marketers can (and do) text us and of course, somewhere along the line to […]
At some point in your life, you learned the lesson that if it sounds too good to be true, it is. Maybe you got scammed and some company took your money. Maybe you got suckered in and she broke your heart. Maybe some advertisement promised something some vendor knew it couldn’t deliver. Seth Godin wrote […]
The business world is pretty two-faced about most things. For example, one side of the face is saying “We truly value transparency and authenticity — the newest BS buzzword that most executives couldn’t recognize with a flashlight mining helmet on. The other side is racing to embrace AI automation to replace all human connection from […]
Oh it’s gonna be the heavyweight fight of the century. And all of us have front row seats to watch it. And I’m not talking going to a bar to mooch off of the pay-per-view type of “seats” either. We’re right there. This will hit ALL of us and will be the defining question of […]
I started this post a while back calling it “I really hate what marketing has become…” And I planned to talk about a lot of terrible things marketers are doing without even really thinking about it. But then I attended a very uplifting StoryBrand Marketing Summit and I can now see two paths forward. First […]
As I sit here writing this, I gave serious thought to just stopping my newsletter altogether. Between the massive GLUT of AI-produced “content” and the proliferation of luke-warm blasé’ newsletters everywhere you look, you start to wonder if the tactic itself might be compromised. So let’s take a real look at that, shall we? According […]