Blog Much

RobertsonComm President Scott Robertson was recently interviewed by Authority Magazine on the topic of “5 Things Needed to Create a Successful PR Career” He said — Strong, Ever-Growing Writing Skills — Everything we do in this high-tech world still comes down to words. This is our profession’s core skill so make sure your writing skills […]

Ok, I liked the 2011 novel and 2018 blockbuster movie, Ready Player One which tells the story of a dystopian world in 2045 almost completely reliant on a fake video-game-like universe to communicate and live their lives. Here’s the thing, people. It’s a book (and a movie) and anyone who thinks OUR world will be […]

As the world adjusts to a post-pandemic normal, marketers are left wondering what to do and what not to do in the coming year to build stronger relationships and grow. Well as C.S. Lewis said, we don’t need to be taught new ideas so much as to be reminded of old truths. So let’s review some basic […]

“When you say branding, the next word out of your mouth had better be emotion,” I typically instruct my new clients. Branding is all about emotions. And as rational as we like to appear, human beings are controlled 100 percent by our feelings, which scares many people.  Dale Carnegie (the winning friends and influencing people guy) once said […]

The marketing profession is filled with myths and BS, but none is greater than the part when they tell consumers that “big data helps to elicit customer insights in real-time. Therefore, marketers can understand the tastes and preferences of their target audience.” Uh-huh. Spoiler alert — marketers don’t actually care about your tastes and preferences — they […]