RobertsonComm President Scott Robertson was recently interviewed by Authority Magazine on the topic of “5 Things Needed to Create a Successful PR Career”
He said — Strong, Ever-Growing Writing Skills — Everything we do in this high-tech world still comes down to words. This is our profession’s core skill so make sure your writing skills are INCREDIBLE and they constantly get better. Like playing the bass, you can always get better every single day of your career. You can always learn to play a new song. That’s how we stay sharp and stay relevant over the span of a 30-year career.
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