“When you say branding, the next word out of your mouth had better be emotion,” I typically instruct my new clients. Branding is all about emotions. And as rational as we like to appear, human beings are controlled 100 percent by our feelings, which scares many people. Dale Carnegie (the winning friends and influencing people guy) once said […]
The marketing profession is filled with myths and BS, but none is greater than the part when they tell consumers that “big data helps to elicit customer insights in real-time. Therefore, marketers can understand the tastes and preferences of their target audience.” Uh-huh. Spoiler alert — marketers don’t actually care about your tastes and preferences — they […]
Scott Robertson, APR: Posted on Wednesday, June 13, 2012 3:13 PM No, it’s not a new Scorsese film, but it’s definitely a new drama enfolding for marketers. New research released by the Coalition for Innovative Media Measurement (CIMM) finds that TV viewers look to online content to enhance rather than replace traditional viewing. A full […]
Scott: Posted on Thursday, April 05, 2012 3:06 PM I remember my time at the University of Missouri- School of Journalism quite fondly. But one lecture in particular has always stayed with me. Don Ranly, distinguished professor of my Intro to Journalism class stood in front of us and said one day whilst stroking his […]