Fallout Opens On a Problem

In the popular Amazon show “Fallout,” the story opens on a big problem — INVADERS! That’s why we’re drawn in. The PROBLEM opens the STORY and gets people to pay attention to your brand. Yet, in most marketing I see, there is no PROBLEM and everything is just sunny and spectacular. BIG MISTAKE—because the minute you STOP talking about your customer’s problems is the minute they STOP paying attention to YOUR brand. I offer FREE consultations to review your company’s site or collateral and get the words right so the rest of marketing has a chance to be effective. Send me an email to schedule. #storybrandguide, #storybrand, #marketing101, #marketingstrategy