What do I think of the logo?

I get asked all the time to comment on logos and design. “Scott, what do you think of THIS logo?” My answer is always the same. What am I supposed to think or more accurately…feel? And I mean it. To me, the design doesn’t have meaning unless it’s trying to evoke emotion so I like to know WHICH emotion (and there are 78 quantifiable human emotional states) a brand is trying to hit before I can judge if the design does it. Want to know how many companies cannot answer the question — “On which emotion is YOUR brand based?” Spoiler — it’s a LOT. Let’s talk about yours and I can show you what’s possible when you have a true brand anchored in emotion with a killer story!
#marketing101, #marketing, #logodesign, #brandconsultant, #storybrandguide