Why Does Most Marketing Copy Sound Like BS?

Why does most marketing sound like BS? Because it is. “ergonomic design”….”adaptive technology”…. “robust solutions” I’m not even sure marketers know what this stuff really means. So WHY do some marketing firms use BS words when clear ones would work SO much better? There’s just a way most marketing “sounds” that just sounds like marketing—and to me, it’s unclear and sounds like BS. So I do better. Much better. I write messaging and copy for MY clients that is clear and invites customers into a story where they are the hero and they WIN the day! And…I eliminate all BS from my writing so it doesn’t sound like BS. I know, AMAZING! Contact me to work on YOUR words and finally get CLEAR. That’s how you WIN at marketing!