Good Stuff Coffee
Good Stuff Coffee is a mission-driven for-profit company for coffee drinkers who want to purchase high-quality coffee that helps their local communities. RobertsonComm recently helped them clarify their brand message around the idea that coffee drinkers can deal with the bitterness of our world in a few compelling ways, making them the hero of their story for just buying this product. This is captured effectively by the tagline Leave a Great Taste in Your Soul. RobertsonComm also designed the “love handle” coffee cup logo and visual representation of the brand. This messaging provides differentiation and a powerful call to action in the highly saturated coffee market. Watch for more Good Stuff from these guys (and from RobertsonComm later this year!)