T2H2O is passionate about creating AI-based tools for water heroes around the world who want to protect and enrich their communities using advanced technologies to achieve higher efficiencies in water purchasing, storage and distribution. RobertsonComm recently helped this very cool OC-based startup and finalist for the 2020 IBM Watson AI XPRIZE to clarify their brand message around the idea that water is precious and the people who work to bring it to us on a daily basis are unsung heroes who deserve a bit more of the spotlight. This messaging provides clarity, differentiation and allows the company to communicate with emotion about a critically important subject to the human race. We also created the visual identity for this brand.