The Immokalee Fair Housing Alliance is a non-profit in South Florida with the mission of creating affordable housing for the area’s migrant farmworkers. Robertson Communications designed the org’s marketing plan and produced a Message Map to clarify the group’s message. The org went from “Building a Flourishing Community in Immokalee” (all about themselves) to the much more on point “Your Heart Builds Homes” (all about the donor audience). And that set us IFHA up well to create its donor brochure, website and other tools. The end result was excellent and has been very well received— and the group exceeded its fundraising goals for the year.