What is Messaging?

What is Messaging? “Messaging” is marketing jargon that refers to what an organization is actually SAYING to its audience. It’s your STORY—and surprisingly enough, you are NOT the hero or the main character. It’s all about THEM. When the message is wrong, it’s all wrong and nothing in the marketing mix will work very well, which is why you always want to craft great MESSAGING first before anything is designed, executed or amplified! #marketing101, #storybrandguide, #brandmessaging