The Immokalee Fair Housing Alliance is a non-profit in South Florida with the mission of creating affordable housing for the area’s migrant farmworkers. Robertson Communications designed the org’s marketing plan and produced a Message Map to clarify the group’s message. The org went from “Building a Flourishing Community in Immokalee” (all about themselves) to the much more on point “Your Heart Builds Homes” (all about the donor audience). And that set us IFHA up well to create its donor brochure, website and other tools. The end result was excellent and has been very well received— and the group exceeded its fundraising goals for the year.
Show Your Work
Good Stuff Coffee is a mission-driven for-profit company for coffee drinkers who want to purchase high-quality coffee that helps their local communities. RobertsonComm recently helped them clarify their brand message around the idea that coffee drinkers can deal with the bitterness of our world in a few compelling ways, making them the hero of their story for just buying this product. This is captured effectively by the tagline Leave a Great Taste in Your Soul. RobertsonComm also designed the “love handle” coffee cup logo and visual representation of the brand. This messaging provides differentiation and a powerful call to action in the highly saturated coffee market. Watch for more Good Stuff from these guys (and from RobertsonComm later this year!)
T2H2O is passionate about creating AI-based tools for water heroes around the world who want to protect and enrich their communities using advanced technologies to achieve higher efficiencies in water purchasing, storage and distribution. RobertsonComm recently helped this very cool OC-based startup and finalist for the 2020 IBM Watson AI XPRIZE to clarify their brand message around the idea that water is precious and the people who work to bring it to us on a daily basis are unsung heroes who deserve a bit more of the spotlight. This messaging provides clarity, differentiation and allows the company to communicate with emotion about a critically important subject to the human race. We also created the visual identity for this brand.
VocoPro is a leading karaoke and pro audio equipment manufacturer. They were launching a new Bluetooth karaoke microphone and unsure how it would sell. RobertsonComm helped clarity the message around the product and launched it with media coverage in New Atlas, Luxe List, Electronic Musician, many holiday gift guides and a recurring spot on the Kelly Clarkson Show as the fun mic in their guest greenroom! VocoPro has sold out of several full production runs of this product due to great messaging and powerful PR!